FRACTALS promotes a mindset change in both farmers and developers of ICT solutions and aims to bring those two communities together by capitalizing on the infrastructure and the existing pool of users of PA4ALL. FRACTALS aims to demonstrate the potential and the benefits of Open Innovation to both sides of the chain and create a successful paradigm of Living Labs approach in European agriculture.
FRACTALS beneficiaries have a clear motive to validate their applications through a User’s Community and receive feedback, since this process will increase the marketability of the applications. The consortium will provide this service through PA4ALL, a Living Lab focused on ICTs for Agriculture that has been established by UNS with the help of other key players in the region. Currently PA4ALL has access to 3,500 selected farmers who receive Extension Services from the Provincial Secretariat of Agriculture, Water Economy and Forestry of Vojvodina. This huge user base will also be enriched by other stakeholders in the farming value chain (i.e. agronomists, agrochemicals vendors etc.) and farmers and stakeholders from more developed EU countries.